by Manu Hagen
Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses assist visual appeal, and are also important to concentrate on.
Typical example is color when accompanied with audio, and writing. According to a study, big budget companies spend billions in the color market research, which helps in product and packaging development. Color, along with content, helps to pertain the interest of the visitor and makes him surf the website longer. A colorful article will make the reader read it till the end. Color makes things look more amiable.
Colors are known to influence the behavior of a person. Like blue color is said to have a relaxing effect. Red represents passion and love. A dating website can have red as the background color. Fast food restaurants have bright picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and the customer pounces on the food, eats and leaves quickly. And this is exactly the reaction expected.
Light effects can also be used to play with the mind of the on-looker. Advertisements, especially for food products, have strategically placed lights. The light effects trigger the hormones in the brain, which increases the hunger. If the same is placed in a slightly dim light, it won’t be equally tempting.
Countries around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions also attribute to this. Like in America, people relate black to death and where as in Asia, white is related to death.
It’s a must for an advertiser to have the knowledge about the colors and what they refer too. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer. Orange stands for warmth, playfulness, and vibrant. Red stands for love, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belonging and reliability. And lastly Purple stands for spiritual, royalty, and dignity.
From the advertiser’s point of view, we can conclude that colors can determine the shopping habits of customers. Black, blue, red and orange attract impulsive buyers. Smart shoppers are attracted to pink, light blue and navy blue colors. Companies use colors in logo, advertisement, etc., to pass the right message to the customer. Wal-Mart advertise has a navy blue background and its catch line is “We sell for less”, which means smart customers are their goal. Mercedes has a silver logo, true to its class.
Before designing an advertisement, the targeted customers should be recognized and the advertisers shouldn’t use the colors that are their personal favorites but according to the ad campaign. Advertisement for children should have bright and vibrant colors. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids.
March 31st, 2009
Posted by
Manu Hagen |
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by Bobbie McKee
[I:http://wbdoyle.com/blog/wp-content/uploads/2009/03/BobbieMcKee1.jpg]In this new age of ecommerce, more and more people, even without a formal business background, want to go into an online business. Almost all of online businesses, even the large ones, need a merchant account. Here are some of the jargons that online business owner wannabes must understand first before finally taking their baby steps in setting up their business.
Credit Card
A credit card is a small plastic card which allows a consumer to purchase a product or service through a line credit issued by a bank or a merchant account. It is activated by a Personal Identification Number (PIN) that is accessible only by the owner of the card. The card itself has an electronic system that goes into a system of payment scheme involving the merchant and the issuing bank. The size and shape of the credit card must comply with the regulations set by the ISO 7810.
Merchant Account
A merchant account is an agreement between the merchant and an acquiring bank in which the merchant could accept payments through credit cards through an extended line of credit given by the bank. The merchant account maybe provided by either a bank that is directly processes transactions with Visa and MasterCard or by an Independent Selling Organization/Member Service Provider (ISO/MSP). The costs of setting up a merchant account depend on the type of the product, expected sales and the process of how transactions are made.
3-Tier Pricing
This is the most popular pricing scheme for most merchant account providers. Depending on the situation on how was it done, the transaction will be classified into three groups: non-qualified, mid-qualified and qualified. The less qualified the transaction is, the more it will be charged. A transaction that is done according to what is set and defined by the merchant is considered to be “more” qualified.
Payment Gateway
A payment gateway, as what its name suggests, provides the channel in which encrypted information is exchanged between the consumer, the merchant account provider, the merchant, the acquiring bank and the issuing bank. This makes sure the information exchanged is accurate and that it will be exclusively used by the involved parties only.
Chargeback
A chargeback often results from a dispute between the customer and the merchant. This is when a transaction is returned by the costumer into the acquiring bank, and ultimately, to the merchant. A customer files a chargeback when he/she finds that the product does not meet his/her expectation, when the product was not delivered properly or was not delivered at all, or when the transaction itself is fraudulent. The merchant may avail a chargeback insurance to protect himself/herself in the event of a chargeback.
Electronic Commerce
Electronic Commerce or eCommerce basically refers to the commercial activities that are carried out through the internet. Aside from selling, it also includes activities like inventory management, supply chain management, exchange of business information and management of online funds. Due to the increased flux of businesses taking advantage of the accessibility of the internet, there was also an increase of ecommerce merchant account providers.
Some ecommerce merchant account providers do more than managing the transactions between the consumers, the acquiring bank and the issuing bank. They also take care of the technical side of putting up the online store, like website hosting, maintenance and design.
March 31st, 2009
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Bobbie McKee |
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by Bobbie McKee
[I:http://wbdoyle.com/blog/wp-content/uploads/2009/03/BobbieMcKee1.jpg]With a Greece vacation seemingly full of things to do, a single, short visit to the country may not do justice at all. But in order to take full advantage of even the limited schedule afforded for your vacation in Greece, visiting Athens should be a priority. Not only that, having a good idea of the main places to visit in the city may be important in order to fully maximize your time and cover all the important places of note in the city. Here are some suggestions of the things that you might be able to do while in the city of Athens.
Visit Acropolis No visit to Athens will be complete without going to Acropolis. This prominent hill in Athens is more than just a landmark. It has been honored as a UNESCO World Heritage Site. The Acropolis is the site of the ancient fortified town of Athens which date back to as early as the Late Bronze Age. The acropolis is also the site of the country’s best buildings from the Greek Classical Age. In this hill tourist can find the Parthenon, the Erectheion and the Temple of Athena Nike.
The Ancient Agora After visiting the acropolis, tourists can then head out to the site of the Ancient Agora. This location provides tourists one of the best possible views of the Acropolis. On the Ancient Agora tourists may be able to visit the Temple of Hephaestus, one of the best preserved temples of the ancient Greeks. Also located in the Agora is the Attalos Stoa museum which is a reconstructed ancient Greek building.
Head to Lykavittos Hill This is one of the more prominent of the dozen hills located in the city of Athens. It is a 200 meter hill that borders the Kolonaki district. It can be reached either by hiking towards the peak or by through a funicular railway for a fee. At the top, one may enjoy the scenery at one of the many restaurants and cafes. This is a site worth going to since it provides a picturesque view of Athens that stretches towards the sea.
Weekend Old Athens Bike Tour For those who wish to go around the ancient parts of Athens, there is a free bike tour scheduled for every Saturday and Sunday that will take the participants in and around the old and ancient section of Athens. The bike tour usually starts at 10:40 in the morning outside the Thissio metro station. And of course, each one is obliged to bring his or her own bike.
Head For The Beaches If the weather permits, tourists can also head out south of Athens and in the outskirts towards the city’s beaches. There are buses from the Sygrou station that will take tourists to the destination. Tourists can then check out the magnificent coastline of Greece from any point of the beaches. There are also beach-side cafes that offer refreshments to tourists in the area.
Go For A Cruise If looking from the beaches is not enough of a Greece vacation for you, you can take a look at Athens and explore the other islands by sea. There are also a variety of cruises available that would take tourists to the surrounding Greek islands such as Mykonos, Paros and Syros.
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March 31st, 2009
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